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Prospect & Flourish is an awesome book and a tremendous program! The part on ‘wedging your foot in the door’ is, by far, the best assembled and explained prospecting strategy I have ever seen. This specific strategy addresses the #1 concern of sales professionals.”

— Kim Gerhart
National Account Executive, SCG Services, LLC

When it comes to prospecting, we all know that ideally, the best way to connect with new, qualified people with whom we can discuss our business is through a common relationship—a personal introduction.

Yet we all will face situations when we would like to get into the doors of an organization, and yet, we just don’t have that connection. In business-to-business sales (or even in just searching for a new job), how can you reach the decision maker in an organization when you CANNOT contact them on a favorable basis?

Our answer: Use a wedge.

Wedging Your Foot in the Door is a step-by-step approach that is best applied toward a limited number of targeted, business prospects at a time. It is not a mass marketing strategy. Rather, it is a highly effective method of securing an appointment with key decision-makers—and can be used to penetrate companies of all sizes. In this BONUS section:

You get a 10-step approach—one leading directly into the other—that WILL get you through the doors of and meetings with decision makers at companies where you otherwise have no connection—GUARANTEED.

You learn how to introduce yourself on a favorable basis—and make yourself stand above your competition.

You will discover where you can go to search out and access highly detailed, and updated information on any company in the United States or Canada—and access this GOLDMINE for FREE.

You will become an expert in identifying decision makers, backed by examples on how to identify the person with whom you wish to meet.

You will learn to work with—not around—administrative assistants and gatekeepers, and make them your ally!

You'll pick up a single, priceless phone tip (and no, this involves no cold calling) that will improve the productivity of your calls tenfold.

"Keith Luscher's 'wedge' strategy works! Although this isn't the norm, one of the recipients of a recent letter, the president of the organization, organized a meeting with his leadership and me after I made the initial contact. He informed his assistant to contact me, to arrange a time for five of us to meet at once!"
—Merri Bame, Executive Communication Coach, Breaking Down Barriers

 

Keith F. Luscher (Google Search) is the author of five books, including Prospect & Flourish and Don't Wait Until You Graduate. He is also a marketing representative with Principal Financial Group®. Prior to joining Principal®, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher previously worked in capital fund raising for eleven years, serving nonprofit organizations around the country. In addition, he is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
 
© 2010 Keith F. Luscher • Voice (614) 205-0830 • keith@prospectingweekly.com
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