xxx
Homepage
Archive
Site Search
Upcoming Events
Get Your Foot in the Door!
About Keith Luscher
RSS Feed
Contact/Submit Question
* Email
First Name
Last Name
* Zip
* = Required Field
Your Email will not be shared with anyone.
  x

July 17, 2009
Columbus, Ohio

8:00 a.m.
till 10:30 a.m.

LMI Development Center
East Main Professional Campus

5300 East Main Street
Suite 203
Columbus, OH 43213
THERE IS NO CHARGE FOR THIS EVENT
BUT ADVANCED REGISTRATION IS REQUIRED.

You learn a simple 10-step strategy that WILL secure appointments with the right decision makers at companies where you otherwise have no connection—GUARANTEED.
   
You’ll know the structure required to introduce yourself on a favorable basis—and make yourself stand above your competition.
   
You will learn where you can go today to search out and access detailed, updated, and downloadable information on any company in the United States or Canada—for FREE.
   
You will discover how to identify key decision makers at the companies you wish to penetrate.
   
You will become an expert at working with—not around —administrative assistants and gatekeepers, and make them your ally!
   
You will pick up a single, priceless phone tip that will improve the productivity of your calls tenfold.
   
You can attend at NO CHARGE! Your only investment is your time.

Why is getting your foot in the door such a challenge?

In business-to-business sales or seeking your first job, getting your foot in the door consistently presents the greatest challenge. To this end, we have identified FIVE “door jams”:

  1. No connection or previous relationship.
  2. Not knowing the identity of the decision maker.
  3. The prospect’s own distractions.
  4. The gatekeeper.
  5. The economy (“We’re on a spending freeze.”)

How do you get your foot in the door of a prospective client or employer
despite these challenges? Our answer: Use a wedge.

“Wedging” Your Foot in the Door is a hands-on strategy for experienced
professionals who know their profession and the value they bring to others.

Here's What Others Have Said...

“‘Wedging’ your foot in the door is, by far, the best assembled and explained prospecting strategy I have ever seen. This specific strategy addresses the number one concern of sales professionals.”
— Kim Gerhart, National Account Executive, SCG Services, LLC

“Keith Luscher’s ‘wedge’ strategy works! One of the recipients of a recent letter, the president of the organization, organized a meeting with his leadership and me after I made the initial contact. He informed his assistant to contact me, to arrange a time for five of us to meet at once!”
—Merri Bame, Executive Communication Coach, Breaking Down Barriers

“Luscher's ‘wedge your foot in the door’ approach is highly effective and can be used to get interviews or other appointments with key decision-makers in organizations of all types and sizes.”
— Steven Rothberg, President and Founder, CollegeRecruiter.com

“Whether you are just starting out or growing your practice—the key activity is prospecting. Otherwise you plateau and then go downhill. Luscher gets right to the point, and keeps you focused on what should be your number one
activity.”
—Erick Zanner RIA, JDM Investment Counsel

  x
Keith F. Luscher (Google Search) is the author of five books, including Prospect & Flourish and Don't Wait Until You Graduate. He is also a marketing representative with Principal Financial Group®. Prior to joining Principal®, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher previously worked in capital fund raising for eleven years, serving nonprofit organizations around the country. In addition, he is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
 
© 2009 Keith F. Luscher • Voice (614) 205-0830 • keith@prospectingweekly.com